Case Studies

Real campaigns. Real results.

Here’s what happens when strategy meets execution.

A black and white halftone-style illustration of a hand holding a loudspeaker, with a purple radiating burst effect behind it and small orange circles scattered around.
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Moo

Zipcar

McBride Sisters

Boston.com

AURORA Architects + Builders

Times Square in New York City with digital billboards and crowds of people on the street.
Black and white Zipcar logo with a stylized 'Z' inside a circle, and the word 'zipcar' next to it.

Zipcar in Times Square

Situation
Zipcar’s IPO moment needed to break through the noise of Times Square.

Task
Create a campaign that would own the space—and the moment.

Action
We orchestrated a full-scale takeover:

  • Animated cars driving across skyscrapers

  • Rotating car installations

  • A highly visible, on-brand street team

Result
A true Times Square takeover—impossible to ignore and impossible to forget

A minimalistic study setup with books titled 'Focus' and 'How to Focus' featuring a horse illustration, a crumpled paper, yellow arrow-shaped objects, and scattered paper and markings on a light gray surface.
Black background with the word 'AMO' in large, white, stylized text, where the 'A' resembles a water droplet.

MOO x Seth Godin

Open book with yellow pages and large white and yellow abstract shapes, hand peeling back a corner of the page, inspiring quote about beginnings.

Situation
A long-shot collaboration with Seth Godin.

Task
Turn persistence into partnership.

Action
After a year of outreach, we launched:

  • The Ship-It Journal

  • A product rooted in Godin’s philosophy of doing remarkable work

Result
Top-selling product of the year
Day-one sales so high they triggered analytics alerts

Two baseball players in team uniforms celebrating on the field, one lifting the other in a joyful embrace, with a crowd of fans in the background.
Close-up of a transparent glass containing ice cubes and a yellow-colored beverage against a black background.

Boston.com

Graphic celebrating the Boston Red Sox as the 2004 World Champions, with a large stylized red 'B' and the word 'believed' on a blue background, and a message congratulating the team at the bottom.

Situation
The Red Sox were on the brink of ending an 86-year drought.

Task
Capture the emotion of the moment and rally the city.

Action
We created:

  • The iconic “Believe” rally card

  • Citywide billboard campaign

  • A full-page Globe ad that fans (and the Red Sox) couldn’t ignore

Result
Campaign featured in the Baseball Hall of Fame
A defining moment in Boston sports culture

Three women with curly hair sitting at a table with wine bottles, drinking glasses, and wine, and another woman standing behind them in a dining room with yellow curtains and a window in the background.
Black and white logo for M. Bride Sisters Collection featuring a peacock with spread tail feathers perched above large serif letters 'M' and 'S', flanked by two heraldic lions standing upright and holding tools.

McBride Sisters Collection x Wine Enthusiast

A magazine cover featuring three women smiling and holding glasses of wine inside a room with large windows. The woman on the left wears a floral dress with butterfly patterns, the woman in the middle wears a white top, and the woman on the right wears a colorful floral top. The magazine highlights include reviews of over 475 wines, best wine retailers, top gift picks, and a holiday issue celebrating music, food, and wine with the McBride sisters and Patti LaBelle.

Situation
The goal: land a major industry cover story.

Task
Build credibility and momentum in a competitive wine space.

Action

  • Secured 90+ wine scores to spark industry attention

  • Built a strategic partnership with Simon & Schuster

  • Created a wine + book club featuring Patti LaBelle

Result
Feature story → national attention →
Cover of Wine Enthusiast

  • Winery of the Year nomination

Collection of real estate postcards depicting various homes, interior rooms, and exterior views, with some featuring interior decor and design.
Logo for Aurora Architects and Builders featuring a large black arrow pointing right with a white triangle, with the text 'AURORA ARCHITECTS + BUILDERS' underneath.

AURORA Architects + Builders

A wooden tray contains a gray notebook, vacation photos, a brochure for Aurora Architects, and a rolled striped ribbon tied in a bow.

Situation
AURORA had happy clients—but zero Google reviews.

Task
Build a system to turn client satisfaction into visible social proof.

Action
We launched a tactile loyalty campaign:

  • Custom postcards featuring each homeowner’s finished project

  • A handcrafted wooden gift (designed by the CEO’s brother)

  • A seamless QR code experience to leave a review

Result
40% conversion rate
Dozens of 5-star reviews
A major boost in credibility at the exact moment prospects were deciding

Let’s build something worth talking about.

We partner with brands that want more than just “marketing”—they want results.

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